In addition to offering a wide range of watches from prestigious brands,   the store also offers jewelry from top brands as well as their own designs. These pieces are entirely handmade by the finest Florentine goldsmith masters. Recently, the local historical premises have been renovated to provide an even more welcoming environment for customers, combining tradition and contemporaneity.

The store is located in the heart of Florence, next to the Ponte Vecchio and near Piazza della Signoria. A few steps away from the Ugo Piccini shop windows are the very famous Uffizi Gallery and Palazzo Pitti, which in the past was the main residence of the most important family in Florence, the Medici. The Audemars Piguet boutique managed by Edoardo Piccini is located on the Ponte Vecchio and a new shop will soon be opened in Forte dei Marmi.

The same jewelery stands at the foot of another historic building in Florence: the Torre degli Amidei, which was built in 1100 and is one of the few towers in this area to have survived the Second World War.